Public art / visual systems
01 — 07
Public art, beyond the surface.
Mural · AR · accessibility · campaign
Featured concept / 01
ONDER DE OPPERVLAKTE
Mural
A strong artwork in public space.
AR
An interactive layer that brings the mural to life.
Accessibility
More senses, a broader audience.
Campaign
A shared visual language across city touchpoints.
One artwork → multiple touchpoints
From artwork to visual system.
The visual language of a mural can move from the wall into a complete project identity. The same illustration and graphic elements create continuity across the public realm, information and digital experience.
/ posters
/ billboards & abribus
/ wayfinding
/ print
/ digital signage
/ social media
/ websites
/ educational material
/ press communication
The artwork and its communication remain part of one visual system.
Concept visualization
Mural / billboards / mobile / publication
THE TEAM BEHIND BAKART
Different disciplines.
One coordinated team.
BAKART brings together experienced specialists across visual art, project coordination, mural production, 3D, content and interactive technology.
A new studio built on years of individual experience.
/ Mateusz Bąk
Founder / Art Director / Visual Artist
20+ years across visual art, public space, design and brand communication.
/ Grzegorz Bąk
Project Management Netherlands / Production
Netherlands-based, fluent in Dutch, with hands-on experience in coordination, logistics and production.
/ Jakub Paśko
3D / Relief / Content Production
3D designer, photographer and filmmaker working across fabrication and visual content.
/ Łukasz Majerowski
Mural Production / Visual Artist
Mural artist, designer and founder of LUKAP.
/ InnoMate
AR / Interactive Experience Partner
XR studio specialising in augmented and interactive experiences.
CONCEPT STUDY
The format follows the place, story and purpose.
Flexible scope
A scalable public art project.
01
CORE
Mural
02
INTERACTIVE
Mural + AR
03
ACCESSIBLE
+ AR + relief
04
COMMUNICATION
Mural + identity
05
CITY EXPERIENCE
Full system + campaign
A mural can be the starting point — but it doesn’t have to be. A tactile relief, AR experience, spatial artwork or visual communication can also stand on its own. The format follows the place, purpose and audience.
Method
From location to execution.
A core team protects the project from concept through delivery, bringing in the necessary specialists for each commission.
01 / LOCATION — analysis of place, architecture and context
02 / STORY — research into local themes, people and possible narratives
03 / CONCEPT — artistic concept, original illustration and visual direction
04 / DEVELOPMENT — mural, AR, relief, accessibility and technical preparation
05 / PRODUCTION — preparation and execution on location
06 / ACTIVATION — launch, AR experience and campaign content
07 / DOCUMENTATION — photography, video and final project material
A public artwork can start here
Let’s shape the next layer.
Greg Bąk
